Today I just want to touch on some of the main ways to market your business.
Having a list of different marketing channels can give you new ideas to help gain new customers. It is important to remember that where one business might prosper by using a certain marketing strategy, a different business might fail.
Therefore it is always important to test and measure the performance of the campaign you are running.
Marketing is a part of business that has always fascinated me due to it’s ability to being able to turn a business selling a mediocre product or offering a standard service, into a million dollar success.
When a business is struggling to find new clients, sell to existing customers and survive, concentrating on marketing is essential.
A well thought out marketing plan will help you move your business in the right direction towards reaching your goals.
When a small business needs customers one of the options business owners turn to is cold contacting a prospect either by phone or usually by email.
For some this might be technique that has been tried with little results, for others it might have worked to get a few new customers on board, whilst for others this could be a brand new marketing strategy never tried before.
Whatever your situation, I’m going to show you how to most effectively use cold emailing to get new clients.
When I first got into marketing and selling online I remember thinking wouldn’t it be useful to understand the psychology and mental process a person goes through before making a purchase.
What was really at the heart of this curiosity was to find out if it was possible to actually influence somebodies buying decision or even accelerate it for quicker results.
In the pursuit to find and understand this knowledge I stumbled upon a book called….
A few years back I was doing some work in beautiful Switzerland.
One day when out and about I decided to take a trek up the mountain to find a popular restaurant everybody was talking about.
I was quite tired, hungry and wasn’t sure where I was heading.